JOB SUMMERY
Client:
Food and beverage Store
Target Market
USA
Channel
Email Marketing Automation
How I Transformed an eCommerce Store with Email Marketing Automation
When I first partnered with a food and beverage eCommerce store, they were facing several challenges. They had a lot of site visitors but struggled to convert them into paying customers. Their email list growth was slow, the cost per purchase was too high, and returning customers were rare. I knew I had to take a strategic approach to turn things around.
The Challenges:
- Converting visitors into customers.
- Increasing email subscribers.
- Reducing cost per purchase.
- Boosting the returning customer rate.
- Improving the overall store conversion rate.
My Plan of Action
I started by integrating a CRM system to centralize and manage their data effectively. Next, I cleaned and segmented their customer data to ensure the right messages would reach the right people.
To capture new leads, I created a lead magnet pop-up to collect emails from site visitors. But the real game-changer was setting up a series of automated email workflows:
- A Welcome Series for new subscribers
- Browse and Cart Abandonment emails with personalized messaging and pop-ups
- Checkout Abandonment follow-ups
- Birthday Automation for a personal touch
- Upselling & Cross-selling emails to engage existing customers
The Results
In just one month, the results were amazing:
- 109.42% increase in email subscribers.
- 199% growth in the returning customer rate.
- 66% boost in the online store conversion rate.
- 66.67% reduction in cost per Customer.
By implementing these strategies, I was able to help the store not only bring in new customers but also turn them into loyal, repeat buyers. Email marketing automation became their most cost-effective and high-ROI channel.
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