JOB SUMMERY
Client:
Hospital In Dubai
Target Market
UAE
Channel
Google Ads
25% Decrease in Google Ads Budget Without Losing Leads
Despite well-structured campaigns, a hospital in Dubai was losing money on Google Ads. While patient inquiries were coming in, ad spending was inefficient, and costs were too high. A deeper analysis revealed key issues that needed fixing.
The Situation (Before Optimization):
Paying for the wrong traffic leads to a wasted budget.
One underperforming ad consumes most of the spend.
Poor ad group structure limiting optimization.
My Plan of Action:
Step 1 – Fixing Search Terms
Analyzed 90 days of search data and removed costly, irrelevant terms.
Shifted from broad to exact & phrase match.
Added negative keywords to block low-intent searches.
Step 2 – Optimizing Ads
Paused underperforming ads and reallocated budget to high-performing creatives.
Used dynamic keyword insertion to boost relevance.
Highlighted patient testimonials and successful treatments on the landing page to increase conversions.
Step 3 – Restructuring Campaigns
Used 2-5 ads per ad group for better testing.
Focused on single-theme ad groups.
Applied SKAGs only for high-spending, high-converting keywords.
Tested different bidding strategies to control costs.
The Results:
25% lower ad spend with no drop in patient inquiries.
Higher-quality traffic and better conversion rates.
A scalable, optimized ad strategy for long-term growth.
Ready to Scale? Let’s Talk Growth!
In our call, We’ll assess your current marketing efforts, discuss challenges, and outline a personalized plan to drive growth and results. Let’s get started!